I’m shutting down the advertising I was running for Taskleef. While I love the thing I built, and had wanted it my entire career – I kinda knew that task management was going away. I couldn’t get any of the younger devs at Meta to do it at all, even to help themselves.

The field is crowded, everyone who thinks they need one has one and further who even needs one when AI just keeps track for you.

I tried a bunch of differentiated angles, but the last one I tried was developer first task management knowing full well that developers don’t pay for developer tools.

None of the messaging I tried seemed to resonate. So taskleef will remain up and operational, it costs almost nothing to run and maintain. I and a few friends will continue to use it but my efforts will be decidedly elsewhere. I’m sure this is welcome news to those who wish I’d shut up about it 😉